In recent years, content campaigns have emerged as essential components of marketing strategies that support B2B sales. Indeed, CMI and Marketing Prof’s North American benchmark report for 2019 cited content creation as a growing concern for marketers, with a full 56% of surveyed marketing professionals reporting major content creation budget hikes over the last year. …
Are you wondering how to ensure that you get the best personal injury lawyer for your case? This guide will provide all the details that you need. In 2019, the personal injury lawyer industry was projected to grow to be worth $36.9 billion. This suggests that there are a vast number of different firms and professionals …
Today, most entrepreneurs rely on the internet as a primary source of information. The popularization of digital education has opened up a previously non-existent market gap. In turn, the number of coaches and consultants offering free services has tripled. The debate on whether free online courses are worth it can go on for hours without …
As a business, the way you interact with customers is totally different from how you interact with other businesses. In fact, interactions with other businesses can be downright impersonal, and strictly transactional… Although your interactions are for business-related purposes, it doesn’t have to be so cold. In business to business relations, ultimately, you want to …
Quality data is the backbone of a strong B2B marketing campaign. But most people struggle to take in data via boring spreadsheets, charts, and texts. About 65 percent of people are visual learners, which is why data visualizations are such an important part of marketing campaigns. Graphs featuring bright colors, pie charts, timelines, and other visualizations …
We’ve now realized how easy it is for any business to face a cash flow crisis, and that virtually no business is safe. For some, this might mean having to implement a solid plan to avoid cash flow issues for the future. Others might currently be fighting for their lives because they failed to apply …
Consumers are gravitating toward faster communication, with an increasing number of tools in the workplace (and daily life) sending short, push-style notifications. As such, marketers are recognizing the opportunity this presents to expedite conversations with existing and prospective B2B customers. While these new approaches can take different forms, the key thing to remember is that …
When it comes to discussing issues that have become vital in the B2B space in recent years, no conversation can pass without reference to the importance of eCommerce. The ability to buy and sell goods via online channels has become crucial to many organizations operating in this area, with research released last year by the UN …
If you’ve ever had a poor experience using a website, you know just how annoying it can be. Whether it’s a complicated order form you have to fill out or a confusing navigation system that left you without a clue of where to find what you’re looking for, these types of situations are often more …