Tips to Take Your Content to the Next Level

Keys to Sales Success: Tips to Take Your Content to the Next Level

In recent years, content campaigns have emerged as essential components of marketing strategies that support B2B sales. Indeed, CMI and Marketing Prof’s North American benchmark report for 2019 cited content creation as a growing concern for marketers, with a full 56% of surveyed marketing professionals reporting major content creation budget hikes over the last year. …

Harness the Power of Data Visualization for Your B2B Marketing Campaigns

Harness the Power of Data Visualization for Your B2B Marketing Campaigns

Quality data is the backbone of a strong B2B marketing campaign. But most people struggle to take in data via boring spreadsheets, charts, and texts. About 65 percent of people are visual learners, which is why data visualizations are such an important part of marketing campaigns. Graphs featuring bright colors, pie charts, timelines, and other visualizations …