Middle East Market

E-Commerce in the Middle East The Middle East is one of the fastest-growing e-commerce markets in the entire world. While it is still nowhere near as developed or complex as the markets in the United States or many countries in Europe, the region is experiencing an undeniable boom. It is estimated that online sales in …

4 Ways to Spice Up B2B Marketing

4 Ways to Spice Up B2B Marketing

4 Ways to Spice Up B2B Marketing When marketing to larger companies, entrepreneurs know they need to stand out. While many of them execute engaging, belly-busting B2C campaigns, however, they rarely break the mold with their B2B marketing. Why not? Often, it’s because they take “professional” to mean “boring.” But the fact is that B2B buyers …

Texting vs. Email: How B2B Marketers Should Approach Engagement Differently

Texting vs. Email: How B2B Marketers Should Approach Engagement Differently

Consumers are gravitating toward faster communication, with an increasing number of tools in the workplace (and daily life) sending short, push-style notifications. As such, marketers are recognizing the opportunity this presents to expedite conversations with existing and prospective B2B customers. While these new approaches can take different forms, the key thing to remember is that …