Texting vs. Email: How B2B Marketers Should Approach Engagement Differently

Texting vs. Email: How B2B Marketers Should Approach Engagement Differently

Consumers are gravitating toward faster communication, with an increasing number of tools in the workplace (and daily life) sending short, push-style notifications. As such, marketers are recognizing the opportunity this presents to expedite conversations with existing and prospective B2B customers. While these new approaches can take different forms, the key thing to remember is that …

How to Develop Great User Experience for Your B2B Website

How to Develop Great User Experience for Your B2B Website

If you’ve ever had a poor experience using a website, you know just how annoying it can be. Whether it’s a complicated order form you have to fill out or a confusing navigation system that left you without a clue of where to find what you’re looking for, these types of situations are often more …