Texting vs. Email: How B2B Marketers Should Approach Engagement Differently

Texting vs. Email: How B2B Marketers Should Approach Engagement Differently

Consumers are gravitating toward faster communication, with an increasing number of tools in the workplace (and daily life) sending short, push-style notifications. As such, marketers are recognizing the opportunity this presents to expedite conversations with existing and prospective B2B customers. While these new approaches can take different forms, the key thing to remember is that …